This evening at 6 PM, we updated the header files for washingtonpost.com to remove the logo that’s been a mark of the website since its launch, and bring in the Old English-style Washington Post logo from the newspaper:

I’ll be honest, I have mixed feelings about this. Obviously, it makes sense to unify the branding between the paper and its website, but at the same time, a) the logo looks awkward against the current design background of the site, and b) we received the announcement regarding the change at 2:15 this afternoon – kind of short notice for such a dramatic change. Combined with the forthcoming newsroom merger, it feels like a little bit of the culture of the web house has been lost. I’m sure eventually I won’t even notice, but I’ll always have a soft spot in my heart for the black and red. (Plus, we have a boatload of merchandise with the wrong logo now!)

NEVER FORGET

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